This is the time for real refreshment- ice cold Coca-Cola.
Coke gives a lift to your spirits…
a boost to your energy…
a big, bold, unmistakable taste.
In Short:
Coca-Cola is more than an ordinary soft drink.
Things go better with Coke.
Here is another advertisement from the sixties. This one is from 1964. Some misinformation put out by Sugar Information, Inc.
It’s the sugar you take at breakfast that helps you break fast - get off to a quick, smooth start.
It’s sugar anytime you take a break, that makes you feel better faster, helps keep you going stronger.
Sugar is all energy. It helps you enjoy life. Actually, energy is the first requirement of life and sugar is the purest energy food there is. Besides, there’s nothing like sugar to bring out the flavors of foods.
Some drug and chemical firms make artificial sweeteners. They leave calories out - and that means they leave the energy out too. Where there are no calories there can be no nourishment, no energy.
You can depend on sugar - genuine sugar derived from sugar beets or sugar cane. If you’ve left sugar, go back to it. See how fast it takes you off the sour side of life.
Whenever you take a break, take off the brakes. Sugar gets you going.
Sugar’s got what it takes…18 calories per teaspoon and it’s all energy.
Here is an advertisement with recipe for Hunt’s Catsup from 1963. Selling processed, canned and packaged food was big business and not about good nutrition so please don’t try this one at home.
Make it great in two shakes with Hunt’s Tomato Catsup.
Tender franks and beans make this sandwich hearty as a New England dinner. The melted cheese is a tasty addition, but make the happy ending Hunt’s. The rich, kettle simmered flavor of Hunt’s Tomato Catsup sparks up a Boston sandwich as nothing else could.
Frankfurters - Brown Bread or Pumpernickel - Pork and Beans - Sliced Cheese - Hunt’s Tomato Catsup
Slit Franks lengthwise and pan fry or broil them. Arrange on bread. Top with Pork and Beans (Hunt’s for the best) and strips of cheese. Serve cold or broil to melt cheese. Top with two shakes of Hunt’s Catsup, the best thing that ever happened to a sandwich.
Click on the picture to get a larger view of this delicacy from the 60’s.
Continuing my foray into the dark ages of my childhood, here is the copy of an advertisement for a Royal portable typewriter. This ad appeared in Life Magazine in September of 1963:
Good grades don’t grow on trees
They grow out of you. A Royal portable just makes it easier. It takes over the mechanics of writing. Frees those 10 billion cells in your brain to think. Thoughts are clearer, more organized.
Compositions become more creative, neater. Words you never used before come to you and fatten your vocabulary.
With Royal misspellings are apparent. Thus, spelling improves. Even your penmanship imitates the very neatness of the printed letter.
In short, a Royal brings out the best in you. But beware.
Don’t buy a portable that defeats the purpose. Only Royal portables are simplest to use. They are the most helpful.
With Safari (pictured) for instance, you can set margins and columns as easily as pressing a doorbell, change a ribbon by merely replacing a cartridge.
In sum, Royal portables are easiest to get along with. They’re ruggedly built of steel, have a full-sized keyboard and the liveliest keys (hand-fitted) of any portable.
Give Mom the shiny apples to make the pie and let Royal help you make the grade. See all the Royal models. There are lots of good-looking colors. Maybe you’ll like the shiny red one. Royal portables start at $49.95, attractive case included.
I have a collection of Life magazines from 1963 through to 1966. The advertisements are the most interesting, especially the ones for cigarettes and booze. Click on the photo to see a larger image. Look at the man in this ad for Bacardi. Take a look at his finger and how he is gently nudging the glass. Keep in mind that it is an 80 proof rum they are advertising. What do you see?
